The mission of the Ronald McDonald House Charities (RMHC) of Siouxland, Inc. is to help kids and families heal by providing a “home-away-from-home” for families of children who are receiving medical care in Sioux City IA.
RMHC will use 2DigitMedia latests Text-to-Pledge program to help raise money to support their three core programs: Ronald McDonald House, the RMHC Matching Grant Program and the RMHC Scholarship Program.
How Text-to-Pledge works:
- Donor sees or hears “Text-to-Pledge” at events or on advertisements or on plea media.
- Donor texts keyword (McPledge) to a shortcode
- Donor receives automated response message with pledge amounts.
- Donor responses with amount they would like to pledge.
- Donor receives a “Thank You” response message with their pledged amount.
- An excel file is generated with Donor cell number and their pledged amount and sent to RMHC.
- Volunteers follow-up by contacting Donor for credit card and/or mailing information.
Where Text-to-Donate campaigns are currently limited to $5 or $10 per donation. Donation amount are charged to the donor’s wireless bill and can take up to 6-8 weeks to receive donations. Per pledge costs are typically higher, about 35%-45% of all pledges goes to operation overhead.
A few weeks ago we got to chat with Cara Hetland at South Dakota Public Broadcasting. We talked about text message marketing and how it can help businesses, how 2DigitMedia uses to help healthcare systems and how text messages and mobile webpages work together! You can check out our conversation with Cara here: Click Here
Our great great grandparents may have found the old string-tied-to-your-finger trick an easy way to remember something important. But today, we would need miles of yarn to keep up with our busy lives. And if you’re a business, how do you rope in your customers with important information – you let technology take the place of twine.
2DigitMedia’s text reminder system continues to grow in popularity with companies in finance, healthcare and the auto industry. The system sends simple, time-sensitive reminders to clients on their mobile phone. Companies can pick from two formats to find what works best for them. One option allows the system to securely capture and process overnight file transfers of client data to send out large numbers of reminders for appointments, payment notices or a variety of other information reminders. With the other option, users can install a portal on computers to allow an associate to communicate directly via text message one-on-one with clients.
CarHop, Inc. (http://carhop.com/), a Minnesota-based automobile finance company, currently uses the portal system on more than 50 workstations in its loan collections department. The 2DigitMedia system allows associates to send client payment reminders based on pre-written templates customized for a number of client situations. It saves CarHop money on long distance communications and customers prefer it.
At Lakewood Health Care (http://lakewoodhealthsystem.com/) in Staples, MN, they drop a spreadsheet into a folder on 2DigitMedia’s system which then automatically sends out text reminders for future appointments. Patients receive a text with the time for their appointment, clinic location and the phone number for the patient to call in the event they need to reschedule. For Lakewood Health Care, it’s a cost saver by giving patients a more convenient way to not forget about an appointment.
Catch our interview on SD Public Broadcasting’s Innovation (http://www.sdpb.org/innovation/) where we talked more about these message reminder systems. Then be watching for more in-depth look at how our customers utilize these tools and cut the string from old technology.
Published By: Neeraj Saini. Published on February 24, 2011 – Sooper Articles
In the latest bit of evidence that texting is not just for teenagers anymore, according to American Banker, retail banks are consistently being taken by surprise by the ecclesiastically positive response from customers when asked if they are interested in receiving bank communications by short message service, or SMS. Reportedly, one retail bank wanted to send text messages online and assumed this proposition would be of interest only to teenagers and those customers in their early 20s; however, the response they got indicated there was demand of more than 15 million customers of all age groups, even retirees, opting in to receive their bank communications by SMS. While this was only a percentage of this particular bank’s customer base, the numbers are indicative of a growing trend across the U.S.
Receiving communication by SMS – even SMS message from computer – has a number of obvious benefits for customers. SMS messages are more discreet than a phone call. SMS messages are less time consuming and disruptive of the customer’s workday than a phone call. Plus, for customers who are actively= involved in their financial circumstances, receiving daily text messages detailing their account balance, recent transactions, and more is a convenient way to stay on top of their affairs.
Of course, sending bulk text message communications by SMS has a number of obvious benefits for the banks as well. When compared with paper communication or the time and effort of making a voice call, SMS is a very low-cost channel. Text message software requires no printing, postage, time delay or human effort and it’s a way of keeping close, regular touch with their customers without having to disrupt their days.
Perhaps the most significant benefit for banks and customers is in the realm of fraud detection and prevention. When it comes to thwarting fraud, speed is of the essence and the ability to communicate a possible problem to customers within minutes can save thousands of dollars per compromised account. The sooner a customer confirms a fraudulent transaction, the better for the bank and everyone else.
So why is SMS so effective? The difference is in the way consumers view their cell phones and mobile devices. For most people, these devices are constant companions as they are taken everywhere – often attached to the person or in their pockets. This makes cell phone communication the fastest way to get a message to a customer. Even voice mail messages can go unanswered for hours, or even days, but an SMS message is likely to get their immediate attention and with the ability to respond immediately, the communication can be completed very quickly.
While many people associate the use of SMS with marketing uses only, many recent shifts in thinking show that SMS is being used for far more. A recent example is the implementation of SMS gateways by health care providers. Patient communication such as reminders of upcoming appointments or prescription medicine dosages is rapidly proving an effective way to harness this new communication technology in useful, patient-centered ways.
John Hopkins Children’s Center recently conducted several studies on text message from computers in a medical context and found immense benefit thismedium can provide. The ability to remind overwhelmed patients to take certain medications at certain times proves invaluable, especially considering the convenience of the communication channel. One study involving children with diabetes showed improvements in blood glucose testing rates when SMS services were implemented. Another study on patients taking immunosuppressive drugs after a liver transplant showed fewer liver rejection episodes due to better adherence to prescription medicine schedules by way of SMS communication.
The cost savings of sending text messages from computers is not lost on health care insurers either. Kaiser Permanente recently partnered with an SMS services company to integrate an appointment reminder system. As a result, the health care provider realized a cost savings of $150 per appointment (their no-show cost), which equated into total savings of over $275,000 at a single clinic.
Please see related article – 2DIGITMEDIA LAUCHES MOBILE HEALTH CARE INITIATIVE -
The dream of utilizing cellular technology to make mobile smart phones into personal health care resource devices is one step closer today. 2DigitMedia of Sioux Falls announced that its mobile messaging platform will be used to implement a Mobile Patient Notification System for an independent health care system in central Minnesota. 2DigitMedia will work through eyeSpeak Advertising of Brainerd, MN to implement and support a patient appointment reminder initiative for Lakewood Health Systems of Staples, MN. Lakewood Health Systems operates a hospital, five clinics and assisted living complexes throughout central Minnesota.
The system will remind patients of upcoming appointments via text message. It will also give the patient the ability to reschedule or cancel appointments, all from their mobile phone.
Mobile health delivery via texting eliminates the problems of missed reminder calls, postcard mailings, and failed email delivery for patients needing reliable communications with their health care professionals.
This is the next evolution in healthcare communications says 2DigitMedia, “At 2DigitMedia we are developing new ways of connecting Health Care Customer Relationship Management and Electronic Medical Record systems to doctors, healthcare staff and patients via text messaging.”
The Mobile Patient Notification System (mPNS) is a cost-effective healthcare solution that turns standard SMS messaging into a powerful HIPAA- and Protected Health Information (PHI/ePHI)- compliant tool, enabling healthcare organizations to communicate with staff and patients.
The cost benefits of text messaging are now more compelling than ever. With the ongoing healthcare debate and the current state of the economy, healthcare providers are looking to reduce overhead and at the same time improve quality healthcare standards. The mPNS solution at 2DigitMedia satisfies both, by delivering mobile solutions that enhance the quality of patient care and at the same time reducing the cost of healthcare.